Subvertising is the creation of spoofs or parodies of corporate and political advertisements. They either take the form of a pre-existing advertisement or they are a creation of a new advertisement based upon an advertised product.
Adidas – Aids Subvertisement
The designers of this subvertisement cleverly turned the pre-existing logo for Adidas products into a logo for a campaign against the rise of deaths each year caused by Aids, or HIV.
They adapted the logo for a political reason, and used Adidas because of the suitability of the logo, but there isn't any known reason for a connection to be drawn between Adidas products and Aids.
The three peaks of the logo have been re-designed into three peaks of a graph. These have been numbered and dated top represent the number of those who have lost their lives in the past three years.
Calvin Klien subvertisement
This subvertisement is a take on the usual Calvin Klien underwear advertisements. The subvert is demonstrating the way that the Calvin Klien models are an unrealistic representation of men. The slogan 'Reality For Men' is a take on the writing 'For Men' that occasionally appears on their advertisements. It is trying to demonstrate the difference between the 'usual' yet undesirable men and the 'fake' yet attractive male models that are used on advertisements. The subvert mainly just shows the hairy chest and beer belly of the overweight man, who is standing with his arms raised so that his armpit hair can be revealed. His head is not in the frame, which reflects the usual layout of the adverts, as occasionally the models heads are also out of the frame. In the original, the model is 100% hair free and covered in oil. It's more than likely that his 'six pack' has been enhanced or created on Photoshop.
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