Adidas Advertisement

In the advertisement we watched, we saw David Beckham playing football in a park with Johnny Wilkinson. The idea was to produce an advert in which David would look more ordinary, in the way of his clothes and his actions. There was also an element of the advert in whichboth stars were teaching each other the tricks to their different sports, this tells the consumers that stars also needed teaching occasionally.  The aim was to make the icon of David easier to relate to and understand for fans and consumers making the products become a connection between him and them without causing problems of the consumers believing that the products were above them because of David's advertising. The majority of Adidas advertisements feature celebrities as a way of making the Adidas products more noticeable and interesting. Sport personalities such as footballs David Beckham or Tennis's Roger Federer are used in Adidas and other sport brand advertisements because they help to sell the cool sporty lifestyle that the products such as trainers offer.