Guinness have a strong theme throughout all of they're advertisements. These themes are all running in conjunction with the product of Guinness Beer. For example, all of their advertisements are in black and white, to reflect the dark brown and cream colours of the beer.
The target audience of the beer is of course men so throughout all of their advertisements mainly and occasionally only men are shown.
The main theme behind Guinness advertisements is the slogan “Good Things Come To Those Who Wait”. This slogan forms the bases for all of the adverts, as they experiment with ways that the slogan can be expressed. In the Guinness 'Surfers' advert, it shows a group of men waiting around for ages, until the perfect wave finally appears. They ride it into the shore and some members of the 'competition' are lost beneath the waves. The white crest of the waves have been shown as galloping white horses, as they are the visual for a well known metaphor.
In the 'Domino Effects' advert, the idea behind it is another showing of the well known slogan. E idea is of course that a domino effect takes ages to set up, but is so perfect to watch when it is finished. Domino's creates the visual for the long time spent building the run, and then the joy released when the run complete showing the visual “Good Things Come To Those Who Wait” slogan.
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