Our Advertisement

Our Idea

We had to create our very own advertisement for a product.

Me and Michelle worked together and we came up with the idea of producing a pixilation animation advertisement, as it would allow us more freedom with our creations. We wanted to use the idea of advertising the career of photography. We set up two tripods, both with a DSLR D40 camera on top. Strangely enough, I actually came up with the idea of taking photographs of a camera taking photographs!
We asked if we would be able to film our advertisement in the PCA Gallery, and when the result was positive we set up there. For our animation, we moved around the gallery and took photos of certain pieces of artwork. The audience would be unable to see the gallery, other than through the the photos that were being taken.  At the end, the Nikon camera in view stays stationary, whilst the other camera slowly moves anti-clockwise around the Nikon. It stops at the front of the camera, and the word "Nikon" is written at the top of the screen, and then the slogan appears at the bottom "Capturing Life's Artistic Side".  

Storyboard
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Page 2a:

Page 2b:

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Storyboard By Me

Treatment

We open on a blank white screen.

As the camera starts to move backwards we see that it is a white wall.

Now we see a camera filling up most of the screen. The camera moves around the room taking photos of various things, which are of different pieces of artwork. We don’t see these pieces but we can see the photos that were taken of them on the camera’s screen. This continues until the end where the camera in shot is still and the camera filming moves around it in a half circle to stop at the front of it and the word ‘Nikon’ appears at the top of the screen and the slogan ‘Capturing Life’s Artistic Side’ appears at the bottom.

The song ‘Holiday’ by the band Green Day is playing all throughout the advert and the whole piece is filmed using Pixilation.

Treatment By Michelle


Final Advertisement:

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