In the advertisement that we watched. The O2 company had designed the idea of representing their networks name as bubbles, a visual for the Oxygen symbol O2. Instead of creating the advert to look as if it was underwater, they decided to bring the bubbles to the real world which created a quite a surreal and abstract feel. I really liked the idea of the advertisement and the way that it was executed but I didn't think that it matched the product that well. The target audience should have been teenagers, but the advert seemed to have more likely been created for young kids or adults, I don't think that it marketed the product of a phone network that well.
This is the only version of the advertisement that I was able to find on the web, I'm greatly apologetic for the fact the narration is in another language:
If anyone knows of the english version with the Sean Bean voice over, I would really appreciate it if you could let me know of the location.
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