We watched a short scene on the processes that went into the production of the Fruit Shoot print advertisement. As the Robinson company is commonly known for producing squash juice drinks, they had to put a lot of effort and time into the production of the Fruit Shoot advertisement. This was because they had to make the target audience of mums understand that the drink was a juice that didn't need to be added to water. They also had to sell the product as a solution to managing to get kids to eat 5-a-day. They wanted the drink to attract the attention of families as a solution of healthy eating.
No comments:
Post a Comment